5 Must Haves For Your Website
When going the DIY route for your businesses website it’s important to know what elements you need for your website. Web sites contain various elements that allow your customers to use your businesses, services, or products 24 hours a day, 7 days a week. Understanding how to configure these elements to help your customers user experience on your website is the key. For example, if you have an e-commerce business it’s crucial that your navigation be placed in a prominent yet unobtrusive manner on your website. You want your customers to be able to find your products, yet not obscure your products or make them harder to be seen.
The following tips will give you a basic idea of what website elements you should focus on to help your customer interact and engage with your business.
Your website’s navigation needs to be clear for your customers. Your customers should be able to find information or functionality in no more than 3 clicks. The basic navigation pages your website should include would be Home, About Us, Blog, and Contact Us page. Your website’s navigation can be on top, on the side, or in the lower fold of your website. Check out some examples of navigation on different websites to help decide what your preference is.
Choosing the right layout for your website will provide a visual flow of your content. When going the DIY route, you must consider what layout will work best for your content and for your customers. You should first examine how much and what type of content you have. Do you have videos or large images of your product or service you’d like to display to your customers? Common design layouts include Full Width Layout, Sidebar Layouts, and Boxed Layouts
If you’ve looked at websites you will notice that companies use their footer section for many things. Typically, the footer area of your website is the place to put information such as page and social media menus, and related or feature blog posts. This also where many businesses will place their copyright info along with the date of establishment. Also, if you have a one-page website consider putting a contact form in your footer or a graphically designed image illustrating your brand identity. There are so many things you can do, so look around at sites for inspiration.
Calls to Action
Now, who doesn’t want to sell their products or get leads? We all do, however, you have to direct your customers to do so. The Call to Action gives your customers the direction they need to purchase or fill out a form on your website. Calls to Action can be placed strategically on your website to make those instructions clear to your customers.
The email opt-in is a widget or section on your website where your customers can sign up for content that you produce. Adding an email opt-in on your website can help you gather leads where potential customers can subscribe to your content. These must be strategically placed on your website to optimize sign-ups. Opt-in boxes can display as pop-ins and can be found in the footer or sidebar widget areas of a website. These run in conjunction with third party email list distribution services like Mail Chimp or Constant Contact which are separate platforms that allow you to create lists and campaigns for your products and services.
The blog is a page where you can post your content in the form of posts. Now I won’t get too deep into the blog topic because blogging is a very open arena with different platforms and structures. What can be said is that having a blog is very helpful to your business if it’s done correctly and strategically. Blog pages can be set up on your website and can contain written articles, video and audio posts. What’s important is to select a blog format that displays your content in a clear and organized way. WordPress is a very popular blogging platform that offers both hosted and self-hosted options.
Websites are made of many elements. The ones mentioned in this article are just a few of the many implementations a website can have. Research other sites to gather inspiration for your DIY journey.
Let us know in the comments what are some of the challenges you experienced when styling and configuring elements on your website.